You’ll want to tune in to hear this week’s guest explain the origin story of her company: Proxi. Melinda Haughey explains how a "mom problem" led to the creation of a customised mapping system. Frustrated with the complexity of Google maps, Melinda and co-founder Chelsey Roney created a simple way of creating personal and shareable maps. Proxi aims to monetise unique maps by providing analytics back to the users/map creators, but that’s not their only aim. The big vision is to create a robust infrastructure of guides that are mapped. Melinda explains how mapped lists make life much more simple and why people the time for their service is now.