You’ll want to tune in to hear this week’s guest explain the origin story of her company: Proxi. Melinda Haughey explains how a "mom problem" led to the creation of a customised mapping system. Frustrated with the complexity of Google maps, Melinda and co-founder Chelsey Roney created a simple way of creating personal and shareable maps. Proxi aims to monetise unique maps by providing analytics back to the users/map creators, but that’s not their only aim. The big vision is to create a robust infrastructure of guides that are mapped. Melinda explains how mapped lists make life much more simple and why people the time for their service is now.

The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting.

Every week we discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects.