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This week join Ed as he chats with Miguel Marques, founder and CEO of Mapidea. Miguel’s small team helps big companies like Vodafone and Domino's to use their own data to create maps with meaning for them. Ed and Miguel discuss the lack of spatial culture in companies and a lack of awareness about the simple solutions that already exist for them. How do you connect the user with their right solution? By educating and involving the user, Mapidea has managed to retain customers for the long term. Tune in for this lively chat about the difficulty of creating a simple GIS product and the startup scene in Portugal. Plus, learn how Miguel’s tool for visualising census data: Locali is helping people to tell the story of their surroundings.
Relevant links:
- Mapidea
- Locali
- Mapidea is on twitter as @mapidea_com
- Miguel on LinkedIn
- Video of Miguel's talk at Geomob online in June 2020
About the podcast
On the Geomob podcast every week we discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects.
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