#geomob
Geoinnovation - for fun or profit
Geomob is a series of regular events in European cities for location based service creators and enthusiasts.
We meet every few months, and provide a relaxed forum to learn about and discuss geoinnovation in any and all forms.
 
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Geomob Podcast - 27. Interview with John Craig, discussing Location Based Advertising

Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.
Relevant links: Start-ups challenging the current data paradigm and misuse. Not LBA, but fix Mobile Advertising and you fix LBA.
The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting. We discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects. We publish a new episode every week.

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