Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.
- John on LinkedIn
- John's personal site/blog
- The Norwegian Consumer Council report that John mentions
- Video of John's talk from the June 10th Geomob