Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.
- John on LinkedIn
- John's personal site/blog
- The Norwegian Consumer Council report that John mentions
- Video of John's talk from the June 10th Geomob
The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting.
Every week we discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects.
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