Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.
Relevant links: Start-ups challenging the current data paradigm and misuse. Not LBA, but fix Mobile Advertising and you fix LBA.

The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting.

Every week we discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects.