Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.
Relevant links: Start-ups challenging the current data paradigm and misuse. Not LBA, but fix Mobile Advertising and you fix LBA.

The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting.

Every week we discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects.

Host Ed Freyfogle
Host Steven Feldman