Geomob Podcast - 27. John Craig: Location Based Advertising

Ed speaks with industry veteran John Craig about the current state of play in Location Based Advertising (LBA). The interview is a follow up from John's talk at the June 10th Geomob. John brings years of experience working at a major mobile operator to implement LBA campaigns for major consumer brands. Amongst much else he dispells the "Starbucks coupon" example.

Relevant links:

• John on LinkedIn
• John's personal site/blog
• The Norwegian Consumer Council report that John mentions
• Video of John's talk from the June 10th Geomob

Start-ups challenging the current data paradigm and misuse. Not LBA, but fix Mobile Advertising and you fix LBA.

• BitsaboutMe
• CitizenMe