#geomob
Geoinnovation - for fun or profit
Geomob is a series of regular events in European cities for location based service creators and enthusiasts.
We meet every few months, and provide a relaxed forum to learn about and discuss geoinnovation in any and all forms.
 
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Geomob Podcast - 76. Alistair Maclenan: marketing for geo

This episode's conversation focuses on the challenge of marketing in the geospatial industry. Steve draws upon the expertise of long-time friend Alistair Maclenen, CEO and founder of geo marketing consultancy Quarry One Eleven. Alistair and Steven reflect on common geospatial B2B marketing mistakes, but also successes. Alistair cites What3Words as an example of geospatial marketing success. The discussion moves on to marketing/positioning advice for geo start-ups, and book recommendations for further reading. Finally, Alistair appeals for the need for experimentation in business models in the Earth Observation industry, including free distribution of data.
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The Geomob podcast is hosted by Ed Freyfogle, co-founder of OpenCage, and Steven Feldman, of KnowWhere Consulting. We discuss themes from the geo industry, interview Geomob speakers, and provide regular updates about our own projects. We publish a new episode every week.

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